If a performance marketing manager see that the campaign’s optimization score is 22%, it means the campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

• The campaign needs a 22% improvement in order to be fully optimized.

• The campaign’s budget needs to increase by 22% in order to be fully optimized.

• The campaign is being outperformed by 78% of similar businesses.

• The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

The Correct Answer is: The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

The optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. If the performance marketing manager sees that their Google Search campaign has an optimization score of 75%, it means the campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

• App extension
• Message extension
• Price extension
• Seller ratings extension

The correct answer is: Seller ratings extension

Fully automated extensions are directly populated by Google and don’t require any action on your part. These extensions are shown automatically when Google predicts that they will improve ad performance.

Seller ratings are an automated extension that lets users know if your business is highly rated for quality service. Google receives data from the following data sources, which can be used to generate a seller rating score.

If the performance marketing manager finds that their campaign’s optimization score is 22% on the Google Ads recommendations page, it means The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

• The campaign needs a 22% improvement in order to be fully optimized.

• The campaign’s budget needs to increase by 22% in order to be fully optimized.

• The campaign is being outperformed by 78% of similar businesses.

• The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

The correct answer is: The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

The optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. If the performance marketing manager sees that their Google Search campaign has an optimization score of 75%, it means the campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

Clara use the optimization score to find how close her campaign is from potential ideal results. THis is how she can optimize her company’s Google Search campaign.

• To understand the network performance of her website

• To judge the popularity of her website compared to others

• To compare the efficacy of her ad text creative with that of other ads

• To find how close her campaign is from potential ideal results

The correct answer is: To find how close her campaign is from potential ideal results

Optimization score looks across key aspects of your campaigns to identify opportunities for improvement. Optimization score runs an algorithm that looks across key aspects of your accounts, including statistics, settings, and industry trends, to determine whether your campaigns are fully optimized.

• Travel on a paddleboat

• Paddleboat rentals

• Motorboat rentals

• Boat adventure

The Correct Answers are: Motorboat rentals and Boat adventure

A Broad keyword match type allows your ad to show on searches that are related to the meaning of your keyword, which can include searches that don’t contain the keyword terms. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword, it means Motorboat rentals and Boat adventure search queries will the ad be eligible to serve on.

• The campaign’s budget needs to increase by 25%.

• The campaign is performing better than 75% of the manager’s other Search campaigns.

• The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.

• The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

The Correct Answer is: The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

The optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. If the performance marketing manager sees that their Google Search campaign has an optimization score of 75%, it means the campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

• “All-inclusive family vacation”

• “Best all-inclusive vacation”

• “All-inclusive vacation”

• “All-inclusive Paris holiday”

The Correct Answer is: “All-inclusive Paris holiday”

An Exact keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match gives you the most control over who sees your ad but reaches fewer searches than both phrase and broad match. This allows you to reach only users who make searches with the same meaning as your keywords, including:

• Misspellings

• Singular or plural forms

• Stemmings (for example, floor and flooring)

• Abbreviations

• Accents

The marketer decides to use an exact-match keyword of “all-inclusive vacation Paris”. “All-inclusive Paris holiday” search terms might match this ad.

• Users can more easily call your business.

• Users can download the app directly from your Search ad.

• Users can go directly to the website’s homepage

• Users can more easily take a desired action by going directly to relevant pages.

The Correct Answer is: Users can more easily take a desired action by going directly to relevant pages.

To add more links to your ads, you can create sitelink extensions. Sitelink extensions take people to specific pages on your site (for example, a specific product or store hours). When someone clicks or taps on your links, they go directly to what they want to know or buy. You can add sitelink extensions at the account, campaign, or ad group level. You specify the link text (what shows to people) and the URLs (the pages they click to).

• Search Ads can include videos of relevant products.

• Search Ads can appear within organic search results.

• Search Ads can automatically send follow-up information to potential customers.

• Search Ads can appear on relevant searches by potential customers.

The Correct Answer is: Search Ads can appear on relevant searches by potential customers.

If you use the Google Search Ads Campaign. Your ad can show near search results when someone searches with terms related to one of your keywords. Search campaigns allow you to place ads across Google’s vast network of search results. You can show ads to people actively searching online for your products and services.

• By setting manual bids for specific times of day

• By providing manual control of each bid

• By determining minimum and maximum bid values by the daily budget

• By setting the appropriate bid for each auction

The Correct Answer is: By setting the appropriate bid for each auction

Google Ads automated bidding is an enterprise-class solution that helps advertisers automatically set bids based on performance goals. Google Ads offers several bid strategies that are tailored to your marketing goals and different types of campaigns. Depending on your focus, you can determine which strategy is best for you. Automated bidding helps the manager to improve the efficiency and effectiveness of their campaign-management process.

• You’ll be able to serve multiple ads per query.

• Users will be able to review your ads more quickly.

• Users will be able to see more of your ads.

• Google will select the best ad for each auction.

The Correct Answer is: Google will select the best ad for each auction.

The “Ad rotation” setting allows you to specify how often you’d like the ads in your ad group to be served relative to one another. Ads expected to attract more clicks (and conversions if you’re using a Smart Bidding strategy) are delivered more often into the ad auction than other ads in the ad group.

• Sitelinks, price extensions, app extensions

• Sitelinks, call extensions, location extensions

• Sitelinks, call extensions, callout extensions

• Sitelinks, structured snippets, callout extensions

The Correct Answer is: Sitelinks, structured snippets, callout extensions

There are three extensions every marketer should be using to enhance their text ad: sitelinks, callout extensions, and structured snippets.

Sitelinks are additional links that appear just under the text of your search ads, directing users to specific pages of your website

Callout extensions are short, specific (25-character) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.

Structured snippets allow you to describe features of a specific product or range of products or services offered by the business before users click on the ad.

• The school will unlock additional geographic targeting for its ads.

• The school’s website will reach all device types.

• The school will be able to partner with similar businesses.

• The school will extend its reach to additional websites.

The Correct Answer is: The school will extend its reach to additional websites.

Sites in the Search Network that partner with Google to show ads and free product listings. Search partners extend the reach of Google Search ads and listings to hundreds of non-Google websites, as well as YouTube and other Google sites. The school will extend its reach to additional websites by using the Google Search Network and, by default, Google Search partners.

• Maximize Clicks

• Target return on ad spend (tROAS)

• Maximize Conversions

• Target impression share

The Correct Answer is: Target impression share

Target impression share is an automated bidding strategy that sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results. Target Impression Share can be useful for campaigns with brand terms. You can set the Target Impression Share to 100% and the system will then try to show your ad on 100% of auctions in that campaign. This bid strategy can also be useful in raising awareness of your brand.